Normally, we all tend to respond, not to reason, but to emotion. In this PocketBook you will learn which components of your message are important and how to approach them, and for that you must find a phrase that will hit your audience on an emotional level. "If you need to convince people that something is important, make a statement that is directionally correct, but contains a lot of exaggeration." ![]() ![]() ![]() Scott Adams analyzes in his book, "Win Bigly", tools of persuasion that can work in various situations, after predicting the victory of the former President of the United States, Donald Trump, when he had minimal chances of gaining power.
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